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Essential Principles:

- Listening deeply

- Absorbing the thoughts and feelings of the audience/listeners being communicated to

- Demonstrating comprehension and respect for the perspective of others

- Sensitizing yourself to the obstructions in your context, at the level of thought and feeling, that

  prevents communication from gaining influence

- Reflecting and deepening the conviction and passion

   powering your act of communication

- Organizing the material cogently and coherently, in

   alliance with understandable objectives for your audience

- Transforming the delivery of harsh news/insights in ways

   that motivate the right kind of action and behaviors


--Peter & Jaworski

Communication & Influence

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